FREE UK STANDARD DELIVERY OVER £30 - FREE UK NEXT DAY DELIVERY OVER £60
FREE UK STANDARD DELIVERY OVER £30
FREE UK NEXT DAY DELIVERY OVER £60
It's in the Jeans: The Denim Collection
Timeless wardrobe essentials, inspired modern detailing
Rising to popularity in the 19th century, jeans were designed to be hardwearing, practical trousers for manual labourers during the Gold Rush – anchored by metal rivets and the hunger for riches.
Fast Forward 160 years and denim is woven into the fabric of society – and despite the gold rush wearing a different guise in 2017, the drive for success remains the same.
AW17 sees contemporary slim and skinny fits elevated with the addition of trend-led panelling and embroidered details.
The Chara and Novia Biker Jeans feature ribbed panelling which create tonal texture – letting pieces like the Gruis Denim Jacket take centre stage when worn together. The Draco Jean works the embroidery trend into the most wearable piece of the season: light wash denim with distressing to the knees, completed with serpent embroidery to the rear pocket.
Glorious Gangsta Denim is the cornerstone of looks as far ranging as trend-led fits with an ostentatious edge, to understated street elegance. Shop the collection of Jeans here.